New Portuguese Program Helps SMBs Use AI with Real Results

In early July, Dengun (technology consultancy) and With Company (transformation expertise) joined forces to launch AI Impact SMB. It's a program designed specifically for Portuguese small and medium businesses.

Unlike most generic AI programs, AI Impact SMB focuses on real cases. The goal is simple: help SMBs find where AI can make a difference in their business and create a clear implementation roadmap.

Many SMBs recognize that AI is important, but don't know where to start. The questions are always the same:

• "Is AI for me or just for big companies?"
• "Where can AI help my business?"
• "How much does it cost? What if it doesn't work?"
• "Do I need to hire specialists?"

Most available solutions are generic courses or generic tools. AI Impact SMB is different: it comes to your business and identifies specific opportunities.

AI Impact SMB follows a clear three-step process:

1. Diagnosis: The team analyzes your business and identifies 3-5 opportunities where AI can have rapid impact.

1. Roadmap: They create a structured plan with priorities, costs, and result expectations. This is not theoretical — it's specific to your business.

1. Phased implementation: They start with the highest-impact, lowest-risk opportunity. They measure results, then scale.

The focus is always on measurable results, not technology for technology's sake.

The program is aimed at all SMBs, but has special focus on:

• Retail and e-commerce: Inventory automation, personalized recommendations, customer service.
• Services (legal, accounting, consulting): Document analysis, automatic research, proposal preparation.
• Logistics and distribution: Route optimization, demand forecasting, order management.
• Hospitality and tourism: Personalized recommendations, booking automation, guest data analysis.
• Health and wellness: Appointment management, patient feedback analysis.

But the truth is that each business is different. The diagnosis is what identifies what works for you.

This type of program is rare and comes at the right time. Most Portuguese SMBs are in a "curiosity" phase with AI. They want to start, but don't know how.

AI Impact SMB reduces risk by focusing on real results. It's not an AI course — it's a transformation program.

If you're considering AI in your company, this is a good starting point, especially because it's designed for Portuguese context.